Following on from last week, I began looking into ways to evolve the Joy in Numbers branding further. I always find that there’s quite a lot of value in shutting your mind off and ‘doodling’. By letting the subconscious take over with nothing but the word ‘joy’ in mind, I was able to create new shapes without the pressure or bias of having something in mind prior. Afterwards, I took some time to reflect on what I’d drawn, it’s at this stage that more often than not, patterns tend to emerge. In this case, it was clear that I was really wanting to create rounded, free flowing shapes outside of the logo that continued to interact with one another in a playful way.
I then began taking apart the logo. Separating each element and taking the time to experiment of alternative forms for the shapes. This was so much fun and yet equally as challenging – through the process I noticed just how fine the line is between a letter looking abstract, or simply becoming an illegible shape. Once I had created a page of potential shapes for each element, I went through them and picked out 4 of my favourite shapes from each page to generate a palette of shapes that I would use within the branding. One way or another.
It was at this stage that I began recreating the logo design I had previously drawn up in week 17. In attempts to prevent the vector version of the logo becoming too precise, I first developed the logo using play-dough, then used this to generate the vectored version of the logo. It was also at this stage that I decided that the brand will primarily be based around alternative and 3D models of the logo, such as the play dough photo, rather keeping everything digital.
I absolutely loved the process of creating these shapes – I felt like I had finally done a 360 degree turn back to my initial instincts that I had in modules 1 & 2. Not only is it more enjoyable for me, but I think it reflects the brand brilliantly and gives it this effortless energy that you simply can’t get from flat digital images. Although I will have to find ways to embed these elements into some sort of digital branding, (posters, letter heads ect) by using something tactile as a starting base I feel like I have a better chance in keeping the playful nature running throughout the branding.
Here’s some further experiments I did, although I do like them as individual pieces, I’m not sure that these fit in too well with the brand. Perhaps as they’re a little too bold and sharp? I later recreated the pattern in Illustrator to allow me to change out the colours, and although this helped slightly, I still feel that the rough textures of the lino don’t fit in too well with the brand. Still, I’m happy that I tried this out.
To try and gather some feedback on how the project is going so far, I developed two surveys to hand out, one for the collaborators doing the live workshops with us and the other to send directly to the viewers of the live streams.
This resulted in some really helpful feedback and it’ll certainly come in handy when it comes to analysing the overall progress of the project. Seeing as the projects overall goal is to bring joy to people, I had been worrying about how I could go about measuring such a thing. This was just one potential way I could see a way around it.
For this weeks live workshop, we had the lovely Kate from Compass Creative host a ‘wobble club’ session! Kate set up wobble club as a new, creative way to explore dance and fitness whilst highlighting the importance of body acceptance.
Prior to the live, myself and Maisie from FP attended a wobble session to experience it first hand – although this type of dancing was WAY out of both of our comfort zones, Kate managed to create an encouraging and safe environment which allowed us both to feel completely at ease by the end of the session! We both truly let ourselves go and I personally found it quite therapeutic.
Seeing as she was already familiar with the activities, Maisie agreed to co-host the live session with Kate on the Sunday, leaving me available to try out a new approach to monitoring the sessions. Seeing as Instagram doesn’t allow you to see any activities that happened during the live stream afterwards (other than total number attended/viewed), I decided to monitor everything manually.
I found that although the boosted post marketing the event got a lot of attention (around 126 likes), the highest number of viewers we had at one time was only 8, and overall, including the views we had afterwards, we only had 37 views. So although a lot of people seem to like the idea of what we’re doing, not a lot of people are actually willing to put the time aside to actively engage in the project.
I also noticed that the numbers started to drop off when the actual activity began, people seemed happy enough to listen to Kate and Maisie discuss what they were going to be doing, the thought process behind it all and the benefits it could brings (which lasted around 10-15min, so not a short amount of time!) – but when it came to actually engaging with the project, they left. Perhaps this was due to the type of live session we were hosting that week, but it was certainly interesting to see the engagement levels throughout the live session.
Following on from our last meeting, myself, Beth and Debbie set up another meeting to work on the project budget. The meeting was extremely productive, seeing as all three of us are from completely different fields (Beth being an event planner, Debbie being a Historian) we could all bring accurate numbers and/or rates of the materials and staff needed for the project based on experience. I also felt that our three skillsets complimented each other well, we were all on the same page throughout and it made for an easy conversation. Using our previous project budget as a base, we managed to draft up a budget for the project moving forward (October 2020 – March 2021) and embed it within the ongoing HAZ projects, shown in the document below.
I then went onto tweaking the project proposal to work with the HAZ objectives, liaising with Debbie directly for feedback. As much as I like running a project alone, I find working with people so much more rewarding – you get a real sense of excitement and achievement that is hard to get otherwise.